Win their Loyalty

Get Certified in Making Patients Happy

Win their Loyalty

Get Certified in Making Patients Happy

Imagine Producing an Additional $300,000 Each Year

The average single doctor practice (per Gaidge), which receives approximately 850 new patient calls each year, this increase translates to nearly $300,000.

Before Amy:

After Amy:

After Amy:

From Bogged Down to Brief

Some questions can make us feel like we're tap-dancing when we should just answer the question and move on.

Amy coached this scheduling coordinator the art of BREVITY: sentences on the phone; paragraphs in person.



From Mousy To Scheduling Ninja

This scheduling coordinator used to dread making appointments, and has now become this practice's ninja (STILL over four years later according to her Doctor!)

Amy helped Debbie feel more confident and use the proper leading question to offer appointments which put Debbie in control of the conversation.



My customer communication training will help you to 10X your patient experience to massively impact your Win ratio!


Decrease in No Shows

because all your customer relationships are real connections, right from the start.


Reduction in Longer, Problem Calls

because you're no longer inadvertently upsetting your valued customers.

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Increase in Production

because you've built trust with your customers from the beginning, so your win ratio is much higher.

What Our Clients Are Saying:


Phone Coaching

Telephone skills training for efficient and impactful first impressions with your receptionist and front office team.

Sales Coaching

Treatment Coordinator communication training for consultations to adapt, read the room, and win the start.

Workshops & Keynotes

Book me for your team or appreciation event you are running to provide customer experience training.

Join my mailing list for regular inspiration, tips and techniques to share with your team.

Watch my short video on the 5 Types of Questions as a welcome gift.

Did you know there are different types of questions? Annoyingly, we often default to the question type that doesn't actually help move us towards our goal.

Take a few moments to watch my short video and you'll learn a few of the different types so you can be more conscious of your speaking habits and bring the correct question type to the situation at hand.

Do share this video with the rest of your team to help them make the same change - it's my little thank you for having you join my mailing list.

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How to be Respectfully Effective with Politeness and Guiding

August 22, 20231 min read

Effective communication is like a great dance. It is learning how to be polite and how to guide. It's a balance of the two!

A true expert in this field is Vanessa van Edwards. I have followed her for years and I recommend you do so as well. Take a moment and sign up for her newsletter. Go on...I'll still be here once you get back.

We must realize that we each have a tendency to lean more toward politeness or guidance. That's ok. The skill is learning how to balance out our tendencies to bring BOTH sides into our interactions. When we do we become RESPECTFULLY EFFECTIVE!

Watch and see what I mean: 


And what to we gain from being respectfully effective?

  • We help them reach their goals

  • Resulting in happier patients and families

  • Leading to raving fans who want to refer others to us

Now THAT sounds like a win!

I love to help others learn these skills. I have found it takes more than learning about them. It takes feedback and coaching in a trust-filled environment to see the greatest progress. Reach out and I would love to share more with you.

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Amy Demas

Communication trainer and coach for individuals and businesses.

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Our Clients' Experiences

Preferred Provider For:

As a bonus for being a member of these organizations you will receive a discount on my services.

Schulman Group leaders say

“The Schulman Group is pleased to call Amy Demas/Communicate Excellence one of our valued preferred consultants and a huge advocate for our educational programming efforts. Her "can do" attitude has served the group in many capacities over the years… a consultant, as a program speaker and most recently served as moderator for our Doctor and Team Meeting. As speaker and consultant, Amy offers invaluable insight on communication skills for all orthodontic team members and has helped a number of our members streamline and improve office interactions with patients.”

Emily, Mari's List says

"Amy Demas is a shining star when it comes to training front desk staff, scheduling coordinators and treatment coordinators. She truly communicates excellence. Mari's List feels confident endorsing Amy because of her long history of exceptional professionalism and glowing reviews from our members."

Amy believes in giving back and paying it forward by donating 10% of ALL proceeds to organizations that help others.