Win the Call

Being the Practice Ambassador takes grit and determination

give them the training to fully embrace their role as the face of your practice

Win the Call

Being the Practice Ambassador takes grit and determination

give them the training to fully embrace their role as the face of your practice

Scheduling Coordinator Training

Empower the role that has the most frequent interactions with your patients and parents. They set the tone - let's make sure it's a great one.

Being on the front desk is more than reading scripts or hiding behind the "do not disturb" - let's help your team create that perfect first impression.

I am Amy, and my training program helps your Scheduling Coordinators improve their phone and in-person patient interactions. I provide coaching for efficient & impactful first impressions, teaching new strategies & habits to improve your scheduling skills!

Are you looking to train your team to build better relationships with patients? Our customer service training will give your team the tools they need to provide excellent customer experiences.

Specific Training for your Front Desk team

A scheduling coordinator is more than just an appointment setter - they truly are the face of the practice and help your patients to fulfill their orthodontic dreams.

Empower them - sign up for my coaching!

A scheduling coordinator is more than just an appointment setter - they truly are the face of the practice and help your patients to fulfill their orthodontic dreams.

Empower them - sign up for my coaching!

Phone Coaching

Phone skills training for efficient and impactful first impressions

  • Master the first and last impression

  • Learn how to offer appointments to your schedule

  • Know how to prevent escalations

  • Master the initial inquiry call to prevent no-shows

  • Mousy to marvelous or edgy to polished

All Packages Include:

Coaching & accountability - Online Library Portal - Standardized training - Options for remote & on-site initial training

Train your team to become effective scheduling coordinators and learn how to manage patient appointments efficiently.

Signing up with Amy will guarantee your front office team gains the skills needed!

Want to give your Staff their first step in Front Desk training from just $300?

Trapezio has launched The Academy of Front Desk Coordinators which is the perfect foundational training to creating a confident front desk team.

Join Amy's mailing list today and receive her ALERT training as a thank you!

It happens. People get frustrated. Sometimes they vent at us simply because we're the ones on the other end of the phone, regardless of whether we have had a part to play in the situation.

I always remember "Event + Reaction = Outcome". You can control your reaction, not the event, and it still affects the Outcome.

What Our Clients Are Saying

My customer communication training will help you to 10X your patient experience to massively impact your Win ratio!


Decrease in No Shows

because all your customer relationships are real connections, right from the start.


Reduction in Longer, Problem Calls

because you're no longer inadvertently upsetting your valued customers.


Increase in Production

because you've built trust with your customers from the beginning, so your win ratio is much higher.


Phone Coaching

Telephone skills training for efficient and impactful first impressions with your receptionist and front office team.

Sales Coaching

Treatment Coordinator communication training for consultations to adapt, read the room, and win the start.

Workshops & Keynotes

Book me for your team or appreciation event you are running to provide customer experience training.

Amy Demas and Jill Allen on Hey Docs

Amy Demas returns as guest of Jill Allen on Hey Docs!

March 08, 20241 min read

Oh, it was a joy to be with Jill again on her podcast, Hey Docs!

On Spotify:


And on YouTube:


And here is the outline Jill provided:

In this episode, Jill interviews Amy Demas, an engineer turned communication coach, about the importance of effective communication in the dental industry. They discuss the changing landscape of communication and the need to adapt to new technologies and patient preferences. Amy emphasizes the importance of structure and framework in communication, allowing for personalization while maintaining a branded message. They also explore strategies for improving communication skills in the practice, including active listening and empathy. Amy shares her involvement in charitable organizations and the importance of giving back.

  • Effective communication is crucial in the dental industry, especially as patient preferences and technologies evolve.

  • Adapting communication strategies to meet the needs of different generations and modes of communication is essential.

  • Structure and framework provide a foundation for effective communication while allowing for personalization and branding.

  • Active listening, empathy, and resolving conflicts are key skills for improving communication in the practice.

  • Supporting charitable organizations and giving back to the community is an important aspect of business.


00:00 Introduction and Background

02:28The Importance of Communication in the Dental Industry

06:06 Adapting Communication to the Changing Landscape

09:26 Key Communication Strategies for New Practices

13:36 Making Written Communication More Personable

19:08 Handling Tense Communication Situations

26:14 Improving Communication Skills in the Practice

29:08Supporting Charities and Giving Back

33:58 Conclusion and Farewell

blog author image

Amy Demas

Communication trainer and coach for individuals and businesses.

Back to Blog

What Our Clients are Saying

Amy believes in giving back and paying it forward by donating 10% of ALL proceeds to organizations that help others.

Click on any logo to learn more about the organization.

As a survivor of a rare cancer I love riding each year and raising funds for the research to beat rare cancers. 100% of all raised funds go to research.

I have enjoyed building boxes for children around the world. And having lived in Charlotte I even was able to pack crates of boxes.

I am a PEO Sister. This organization has helped women "reach for the stars" by providing $400 million in educational assistance. They even have their own college.

As a parent with two children have been treated by Shriner's Hospital, I love to give back. They provide free care for those in need.

Preferred Provider For:

As a bonus for being a member of these organizations you will receive a discount on my services.

Schulman Group leaders say

“The Schulman Group is pleased to call Amy Demas/Communicate Excellence one of our valued preferred consultants and a huge advocate for our educational programming efforts. Her "can do" attitude has served the group in many capacities over the years… a consultant, as a program speaker and most recently served as moderator for our Doctor and Team Meeting. As speaker and consultant, Amy offers invaluable insight on communication skills for all orthodontic team members and has helped a number of our members streamline and improve office interactions with patients.”

Emily, Mari's List says

"Amy Demas is a shining star when it comes to training front desk staff, scheduling coordinators and treatment coordinators. She truly communicates excellence. Mari's List feels confident endorsing Amy because of her long history of exceptional professionalism and glowing reviews from our members."