Sales training for on-site and virtual consults, follow up and more
Meeting and greeting the patient is easy, the painful piece is often the "money" conversation - let's help your team gain that inner confidence to "win the start".
Be the practice that encourages generational and community relationships with its patients - as each generation grows, they continue to bring their kids, and when they grow up they bring their kids and regularly refer you to their friends! Long-term loyalty is built with great customer service and my training will give you reassurance that your team is delivering time and again.
Learn to close the sale and increase conversion rates
Master how to respond to different personalities
Become comfortable and fluid with rebuttals
Get the patient's buy-in at every step of the process to reduce the number of failed conversions
Learn to be their mentor and guide them with confidence
Sometimes we are so focused on getting a new patient to sign the contract that we can forget and bypass the natural milestones that need to occur during the exam process.
because all your customer relationships are real connections, right from the start.
because you're no longer inadvertently upsetting your valued customers.
because you've built trust with your customers from the beginning, so your win ratio is much higher.
Telephone skills training for efficient and impactful first impressions with your receptionist and front office team.
Treatment Coordinator communication training for consultations to adapt, read the room, and win the start.
Book me for your team or appreciation event you are running to provide customer experience training.
Don't you wish EVERY generated lead made a beeline to say YES to you and your services? We all do, but the reality is that few glide right through the traditional gateways and START right away.
These days it is not uncommon for an orthodontic office to experience a mere 36% traversing that desired beeline to a YES and starting treatment.
Yes, 36%! Don't be surprised if out of 100 leads/calls, you only have 36 individuals start without meandering through rescheduling, observation, or pending. Very few move "straight through" the process.
Now that does not mean they "never ever" start; it simply means they take detours or meander through the process. Then our job is to help get them back on the journey to the goal of a "YES."
So what ARE the three gateways?
Gateway #1 - Contact to Exam
Gateway #2 - Exam to Ready-to-Start
Gateway #3 - Ready-to-Start to YES!
Each gateway is an unfortunate opportunity for a lead to fall out of the process, meaning we either need to spend MORE marketing dollars to generate yet another lead OR ensure we have supporting processes to re-engage a lead to continue down the path to a YES and begin treatment.
Straight Through Processing (STP) is truly the "Happy Path" to production and income for your practice. And I want you to know more about it. Check out the video below and then download a comprehensive 12-page pdf about Straight Through Processing and how you can easily calculate it for YOUR practice.
Download my Straight Through Processing PDF
As a bonus for being a member of these organizations you will receive a discount on my services.
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