Win the Start

Empowering your sales team

to excel

give them the training to embrace the role fully

Win the Start

Empowering your sales team to excel

give them the training to embrace the role fully

Treatment Coordinator Training

Sales training for on-site and virtual consults, follow up and more

Meeting and greeting the patient is easy, the painful piece is often the "money" conversation - let's help your team gain that inner confidence to "win the start".

I'm Amy and my training program helps your Treatment Coordinators improve their sales conversion rates. I provide sales coaching to ease the path of signing up new patient starts in your Orthodontic practice which directly impacts your bottom line.

Be the practice that encourages generational and community relationships with its patients - as each generation grows, they continue to bring their kids, and when they grow up they bring their kids and regularly refer you to their friends! Long-term loyalty is built with great customer service and my training will give you reassurance that your team is delivering time and again.

Specific Training for your Treatment Coordinator Sales team

A Treatment Coordinator is more than a sales role. They are the mentors empowering a new patient to achieve a dream of attainable orthodontic care.

Empower them! Sign up for coaching!

A Treatment Coordinator is more than a sales role. They are the mentors empowering a new patient to achieve a dream of attainable orthodontic care.

Empower them! Sign up for coaching!

TC Sales Training

  • Learn to close the sale and increase conversion rates

  • Master how to respond to different personalities

  • Become comfortable and fluid with rebuttals

  • Get the patient's buy-in at every step of the process to reduce the number of failed conversions

  • Learn to be their mentor and guide them with confidence

All Packages Include:

Coaching & accountability - Online Library Portal - Standardized training - Options for remote & on-site initial training

Ensure your customer service matches your quality patient care. Combine customer service training with award-winning coaching.

Join Amy's mailing list today and receive her WIN the START training as a thank you!

Sometimes we are so focused on getting a new patient to sign the contract that we can forget and bypass the natural milestones that need to occur during the exam process.

What Our Clients Are Saying

My customer communication training will help you to 10X your patient experience to massively impact your Win ratio!

40%

Decrease in No Shows

because all your customer relationships are real connections, right from the start.

64%

Reduction in Longer, Problem Calls

because you're no longer inadvertently upsetting your valued customers.

20%

Increase in Production

because you've built trust with your customers from the beginning, so your win ratio is much higher.

HOW TO WORK WITH ME

Phone Coaching

Telephone skills training for efficient and impactful first impressions with your receptionist and front office team.

Sales Coaching

Treatment Coordinator communication training for consultations to adapt, read the room, and win the start.

Workshops & Keynotes

Book me for your team or appreciation event you are running to provide customer experience training.

dart in bullseye

New Intentions. New Possibilities…But Are They Probable?

January 02, 20203 min read

There is something special about a new year with its new beginnings, new intentions, new possibilities, new calendars, and new planners. All seems fresh and the possibilities are endless.

But if it is possible, does it necessarily mean is it probable?

Our family enjoys going to CiCi’s Pizza. “Welcome to CiCi’s!”

On one particular instance, prominently displayed at the front door was a sign offering a $250 prize for anyone who could meet “The Challenge”. The rules included eating a 28-inch pizza and drinking a large soda, without ice, in 60 minutes. No standing, no throwing up.

Now is this possible? Yes—according to the sign, one person had succeeded.

Is this probable? No—so far only one had succeeded while over 40 people had accepted the challenge.

Possible vs Probable

So what is the difference between possible and probable?

The dictionary says that possible means, “capable of happening, existing, or being true without contradicting proven facts, laws, or circumstances—capable of occurring or being done”. Common words—”it could happen”.

The dictionary says that probable means, “likely to happen or to be true”. Common words—more than likely, “it will happen”

New Year Intentions

This is the time of the year when we make resolutions or add things to our “bucket list”. Each of these things falls into the category of possible or probable. Some things that determine where they fall include your expectations and effort.

When we walked into CiCi’s, we saw the challenge and determined that it was something we could possibly do, (we like pizza and how hard could it be?) — but probably would not do because we did not expect to win and were not willing to make the effort to win, and so far, only one had succeeded.

Your List – Your Choice

Think about the resolutions you have made for yourself and your team. Then categorize them into Possible and Probable. Finally, see how many you can transition from Possible (it could happen) to Probable (it will happen) by providing the correct expectation, effort, or resources.

Remember, it’s your list—it’s your choice. You can turn “possibility” into “probability” with the plan and effort it takes to meet your expectations.

And what would that look like? Success!

Set Yourself Up for Probable Success

Start the new year and new decade off right by empowering yourself and your team with the first book of its kind! Communicate Excellence: A Guide to Authentic, Positive, Consistent Front Desk Communication is a resource that should be in every practice.

Learn how to improve EVERY communication and call!

book by Amy Demas

From making a great first impression to proper communication for scheduling and handling difficult patients, [Amy Demas] shows how to dramatically improve conversion rates, build your practice, and create raving fans in the process. Implementing her time-tested methods will help build teamwork and reap big profits for your practice!

John McGill

Learn from the communication expert, Amy Demas, as she shares her insights after evaluating over 15,000 calls EACH year. Then consider…

If you don’t have time to do it right, when will you have time to do it over?

Coach John Wooden

Find Communicate Excellence: A Guide to Authentic, Positive, Consistent Front Desk Communication wherever books are sold.

blog author image

Amy Demas

Communication trainer and coach for individuals and businesses.

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What Our Clients are Saying

Preferred Provider For:

As a bonus for being a member of these organizations you will receive a discount on my services.

Schulman Group leaders say

“The Schulman Group is pleased to call Amy Demas/Communicate Excellence one of our valued preferred consultants and a huge advocate for our educational programming efforts. Her "can do" attitude has served the group in many capacities over the years…..as a consultant, as a program speaker and most recently served as moderator for our Doctor and Team Meeting. As speaker and consultant, Amy offers invaluable insight on communication skills for all orthodontic team members and has helped a number of our members streamline and improve office interactions with patients.”

Emily, Mari's List says

"Amy Demas is a shining star when it comes to training front desk staff, scheduling coordinators and treatment coordinators. She truly communicates excellence. Mari's List feels confident endorsing Amy because of her long history of exceptional professionalism and glowing reviews from our members."

Amy believes in giving back and paying it forward by donating 10% of ALL proceeds to organizations that help others.

Click on any logo to learn more about the organization.

As a survivor of a rare cancer I love riding each year and raising funds for the research to beat rare cancers. 100% of all raised funds go to research.

I have enjoyed building boxes for children around the world. And having lived in Charlotte I even was able to pack crates of boxes.

I am a PEO Sister. This organization has helped women "reach for the stars" by providing $400 million in educational assistance. They even have their own college.

As a parent with two children have been treated by Shriner's Hospital, I love to give back. They provide free care for those in need.